Brief
The school needed a website that reflected its status as one of the leading schools in the North, effectively conveying its aims and particular ethos to potential parents and pupils. It also needed to meet the needs of pupils and staff to have a centralised, effective resource tool that acted in tandem as a two-way communication channel..
Results
Rippleffect developed a highly accessible, interactive site that incorporated innovative content with effective, compelling design. This has raised the overall profile of the school, and enhanced its online reputation with features such as podcasts, videos and email newsletters that dynamically engage with parents and pupils alike. Each school division, from nursery through to the senior school, has been given its own section within the site with complementary, definitive branding for each that reflects the nature of each age range.
Information available includes key staff, extracurricular activities and a ‘Day In The Life' feature, detailing a school day for a typical pupil and providing a more personal view of a Kingswood education. This is particularly effective at promoting the school to prospective parents and pupils, and is supported by a downloadable prospectus and an online enquiry form. Overall, the school has a highly effective stage from which to engage and inform its range of audiences, with a powerful content management system providing full editorial control and the unlimited potential for future expansion.
