Langtree

  • Langtree

    Langtree

  • Langtree

    Langtree

  • Langtree

    Langtree

Background

Langtree is a successful property development and investment business, with a portfolio which includes industrial estates and office buildings through to residential and retail parks across the North and Midlands. Langtree is recognised as a specialist in Brownfield development and the increasingly important sustainable development agenda.

Website


Case study

Brief

The Langtree Group required a new portfolio of websites to promote its considerable variety of properties to a national audience, including those under the control of its two joint-venture companies, Network Space and PXP West Midlands.

 

Results

Rippleffect created a stylish new platform for the Langtree Group to reach out to new tenants, as well as helping to publicise its central role in regenerating prime development land across the country. The design is professional and unfussy, with a user-friendly feel which makes it easy to navigate between different properties, seeing their benefits, location and encouragements to make an enquiry online. With a bold Flash animation displaying smart imagery of key developments, the site includes a user-friendly property search will allows visitors to find the most suitable properties for their needs by type, size and location, and to have news of the latest developments delivered to their inbox via an email newsletter.

To reduce development and administration costs, and add more consistency, Rippleffect also mirrored the design for the Network Space and PXP websites, giving staff the ability to update all three sites through a single content management system.


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The websites are a key part of aligning our joint venture partnerships with Langtree and improving brand consistency. The three sites remain distinctive but have a strong family resemblance which is exactly what we were aiming for.

- Langtree



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