Manchester City FC Hospitality

    Manchester City FC Hospitality

    Manchester City FC Hospitality

Background

Originally founded in 1880, Manchester City is one of the most famous names in British football. The club has a long record of top-flight football, entertaining passionate supporters at the City Of Manchester Stadium, one of the largest football grounds in the country.

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Case study

Brief

Manchester City sought to promote the outstanding hospitality and corporate facilities available at the club's ground by developing a compelling, engaging new website dedicated to showcasing the suites and packages which encouraged users to book online.

Results

Working in conjunction with a number of third-party suppliers appointed by the club, Rippleffect created a simple, straightforward website which makes it easy for users to find the right package for them and confirm their booking online. The team at Rippleffect were responsible for developing the page-based content management system which allows club staff to quickly and easily update information on the site, including the latest fixture information and events, and eliminating the need for long-winded, expensive administration.

This system integrates with stylish, modern designs and an online booking system provided by third-parties, which crucially gives people the ability to complete the whole process from start to finish. This includes a number of high quality embedded videos, again provided by a third party, which showcase the qualities of the club both on and off the pitch to anyone keen on watching the sport in an exceptional surrounding. With sections dedicated to each of the six suites, restaurants, bars and lounges available, and sponsorship and event pages, the new site has a key role in promoting the hospitality facilities to supporters and a discerning corporate audience, helping to generate new bookings for each fixture in its own right.

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Rippleffect's approach to the task was innovative and very commercially-focused, bringing a demonstrable understanding of the unique nature of football clubs' business and unrivalled expertise in this particular field.

- Manchester City FC



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