Brief
Inventive Leisure required a contemporary, bespoke design that was geared to appeal to their target demographic. It had to be a cohesive site for all its brands, and promote the company's vodka products to increase sales, awareness of the products and data capture. As well as developing a website for the main bars a separate website was required for the Leadenhall Bar, targeting a different group to the main site.
Results
Rippleffect created a stylish and cutting edge design which linked the main portal to all other venue websites within the chain. This maintained Revolution's strong brand image while bringing together all areas of its business interests, making it easy to navigate for users.
The site incorporates comprehensive levels of online tracking which allowed Inventive Leisure to constantly monitor website traffic and a new recruitment section allowed potential employees to apply for jobs, saving the company time and money. For data capturing, a customer feedback form was created, which facilitated the e-mail marketing and SMS marketing campaign which continues to be developed by Rippleffect.
The site was subsequently shortlisted in The Daily Telegraph business awards. The Revolution in the City site (www.revolutioninthecity.co.uk ) has been similarly well received, allowing users to register for updates for the many events and offers held at the Leadenhall bar right in the centre of London's business district, appealing to a very discerning audience.
