Pay Per Click Advertising (PPC)
Cost-effective instant sales and leads may seem too good to be true, but they are achievable with the right strategy. Pay per click advertising (often referred to as 'sponsored links') allows you to run targeted campaigns that make your website visible to the right audience from day one.
Our experienced search marketing team devise PPC strategies for placing targeted text ads near the top or side search results based on keywords or phrases that are relevant to your services. Whether run as a standalone campaign or alongside SEO, PPC can drive meaningful traffic to your website and raise awareness of your brand. Furthermore, as you only pay when someone clicks on the link, we use PPC to improve the cost-effectiveness of your campaign.
Operating as either a specialist PPC agency or as part of a wider digital strategy, our campaigns by focus on ROI and measuring effectiveness. As a full service digital agency with a strong emphasis on measurement and evaluation, our teams have years' of experience in managing commercially-successful campaigns, from the structure, ad text copywriting and tracking through to campaign analysis and reporting.
Our PPC services include:
- Keyword research
- Strategy development – across all search engines, not just Google
- Implementation
- Campaign structure
- Ad text copywriting
- Targeted landing pages
- Tracking
- Campaign analysis and reporting
