Research and Planning
We believe collaboration is a crucial part of the creative process. And that fresh perspectives, wherever they come from, should always be welcomed. This doesn't just mean from within Rippleffect or your in-house team; we believe in seeking out the view point of your end-users to gain valuable insights into the online experience they desire and require.
We know that users don't think as consumers, they think as people, and that's how we help you to understand them. Through research and planning we discover what makes them happy and what doesn't, what really inspires them and what turns them off. We also discover what they think about the way your organisation communicates with them.
We implement these principles effectively, by making sure your audience is represented at every stage of the creative and development process. Tactics and techniques – such as market research, brief development and data analysis – are implemented to ensure your user is kept at the heart of everything we do. By doing this, we deliver digital strategies that are not only user-friendly but also commercially successful.
Our research and planning services include:
- Brief writing and development
- Market research
- Focus groups
- Competitor benchmarking
- Data analysis
- Consumer segmentation
- Brand and product positioning
