Search Engine Optimisation London, or in any other city, is just like marketing any other shop or product. If you were opening a shop, you would tell people about it, and have a structured marketing plan in place. However, so many people have a website, and expect visitors to miraculously find the website and then buy from it.
With a comprehensive Search Engine Optimisation London strategy in place, potential customers will be able to find your website, and so you company, quickly and easily. With an inviting, easy to navigate website, visitors will soon become customers.
Search Engine Optimisation is the process of improving the position of a website in the natural search engines.
It can be simplified into on-page and off-page aspects.
Here are 5 on page changes that can make a difference to how a search engine sees your site.
1 – Regularly add content.
Search Engines will keep coming back to a site that is often updated with lots of fresh content. Depending on the site you have, this may already happen daily, or as infrequently as every few months.
2 - Each page must have a unique title and description.
This helps the Search Engines to see what each page is about. Use a proper meaningful description, as this is the text that appears in the search engine results.
3 - Ensure that the website is easy to navigate.
Don't make it too hard for people to buy, or to find the information they want. They will soon get fed up and leave the site, possibly never to return.
4 - Ensure that all pages on the site are linked to, and that the links work.
There is nothing more frustrating for a visitor than to find a dead link. A Search Engine will often leave a site if it comes across a dead link, and so a lot of your pages may never be found by the Search Engines or visitors.
5 - Avoid excessive images, Flash and video on the homepage.
Whilst multimedia might be a great way to show off your product, the Search Engines are not able to understand images or video, and so won't be able to see what he page / site is about. Have dedicated multimedia sections, or make sure that there is still a lot of text on the page so that the search engines have something to read.
As well as on-page factors, there are many off-page factors that can help or hinder the likelihood of a page appearing well in the Search Engine results pages.
Here are 5 off-page factors:
1 - How many links has the site / page got from other sites?
If the site doesn't have many links, it won't be seen as an authority site on your subject, and won't rank as well. Links are arguably the most important off-page factor. It can be assumed that in most cases, the more links your website has, the better it will rank. Ensure that your links work, and that the links are from reputable websites.
2 - Where is your website listed?
Does your website appear in the Search Engine results for your company name? Are you listed in online industry or trade directory websites? Adding your site to industry specific directories as well as other SEO directories will increase the number of links to your site, and help your site to rank better.
3 - Do you promote your website as much as you could do?
Is your website mentioned on all correspondence, stationery, vehicle livery, bags and packaging and so on? If your website is a shop, you should perform the same sort of marketing strategy that you would for a bricks and mortar store. Why not organise press releases, newspaper or magazine features, and tell friends and family about your website?
4 - Do you contribute to blogs, or social media sites?
If you are an expert in your field, people might like to know your opinion, or interview you on particular subjects, especially those that are in the news. You could promote your website on their website, or in the interview, and so interested listeners or readers would be likely to visit your site, as the know that your site focuses on atopic that interests them.
5 - Could you use popular video or podcast sites to promote your goods and website?
If you sell products, or have subscribers to your website, could you take advantage of multimedia in order to show off your website more? What about uploading a video of some of your best selling products, explaining how they can be used, and where to get them from? What about a podcast of your recent seminar? Allowing visitors to share your content with friends will help your website to become more popular and gain more links.
Why not contact Rippleffect on 0845 803 8381 to discuss your Search Engine Optimisation London project?
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