Search Engine Optimisation Newcastle

Search Engine Optimisation Newcastle, or in any other city, is just like marketing any other shop or product. If you were opening a shop, you would market it properly, using adverts, promotions, the media and even just telling people about it. There would be a structured marketing plan in place. However, so many companies insist on a website, and then expect visitors to somehow find their website and then buy from it. Unless your company is a household name, there won't be many people stumbling across your website whilst searching for your brand name.

With a comprehensive Search Engine Optimisation Newcastle plan in place, your online presence will improve, so that potential customers will be able to find your website, and so your company, quickly and easily. With an inviting, easy to navigate website, visitors will soon become customers. However, the most appealing websites will never be found if they don't appear in the search engine results.

Search Engine Optimisation is the process of improving the position of a website in the natural search engines.

SEO can be organised into on-page and off-page factors.

Here are 5 on page changes that can make a difference to how your website is seen by a search engine.

1 – Regularly adding fresh new content.

Search Engines will keep coming back to a site that is often updated with lots of fresh content. Depending on the site you have, this may already happen daily, or as infrequently as every few months. A lot of companies start off with good intentions, but as time goes on, the website gets left behind and can become stale.

2 - Each page on the website must have a unique title and description.

A unique page title and descritpion tells the Search Engines what each page is about. Use a proper meaningful description, as this is the text that will appear in the search engine results.

3 - Ensure that the website is easy to navigate.

Don't make it too hard for people to buy, or to find the information they want. Think about your experiences in bricks and mortar stores. If you can't find what you want you leave. The same thing happens online too. Visitors will soon get fed up and leave the site, possibly never to return.

4 - Make sure that all pages on the site are linked to, and that all the links work.

There is nothing more frustrating for a visitor than to find a dead link. A Search Engine will often leave a site if it comes across a dead link, and so a lot of your pages may never be found by the Search Engines or visitors. Regularly check that all links work, especially if the site is often updated. Remember that visitors may be coming bookmarks which might lead to pages that no longer exist.

5 - Avoid excessive images, Flash and video on the homepage.

Whilst multimedia might be a great way to show off your product, the Search Engines are not able to understand images or video in the same way that people can. This means that they won't be able to see what the page / site is about. Having a dedicated multimedia section, or making sure that there is still a lot of text on the page to explain what the image or video is about will give the search engines something to read.

As well as on-page factors, there are off-page factors that can help or hinder the likelihood of a page ranking well in the Search Engine results pages.

Here are 5 off-page factors:

1 - How many links has the site / page got from other sites?

If the site doesn't have many links, it won't be seen as an authority site on your subject, and won't rank as well. Links are arguably the most important off-page factor. It can be assumed that in most cases, the more links your website has, the better it will rank. Ensure that your links work, and that the links are from reputable websites.

2 - Where is your website listed?

Does your website appear in the Search Engine results for your company name? Are you listed in online industry or trade directory websites? Adding your site to industry specific directories as well as other SEO directories will increase the number of links to your site, and help your site to rank better.

3 - Do you promote your website as much as you could do?

Is your website mentioned on all correspondence, stationery, vehicle livery, bags and packaging and so on? If your website is a shop, you should perform the same sort of marketing strategy that you would for a bricks and mortar store. Why not organise press releases, newspaper or magazine features, and tell friends and family about your website? Do your customers and suppliers know what your website address is?

4 - Do you contribute to blogs, or social media sites?

If you an expert in your field, people might like to know your opinion, or interview you on particular subjects, especially those that are in the news. You could promote your website on their website, or in the interview, and so interested listeners or readers would be likely to visit your site, as the know that your site focuses on atopic that interests them. A Search Engine Optimisation Newcastle company will be able to help with all aspects of web 2.0 features and benefits.

5 - Could you use a Search Engine Optimisation Newcastle company to create content for popular video or podcast sites to promote your goods and website?

If you sell products, or have subscribers to your website, could you take advantage of multimedia in order to show off your website more? What about uploading a video of some of your best selling products, explaining how they can be used, and where to get them from? What about a podcast of your recent seminar? Allowing visitors to share your content with friends will also help your website to become more popular and gain more links, and so improve its ranking in the Search Engine results pages.

Isn't it time you thought more about Search Engine Optimisation Newcastle and called Rippleffect.com on 0845 803 8381.

Rippleffect