Analysing your paid search strategy
Understanding how your paid advertising account is setup can be key to ensuring that your long-term strategy remains cost-effective and correctly targets relevant audiences.
At Rippleffect, we analyse numerous account elements that can influence campaign performance and determine whether overall return on investment is being maximised.
By way of summary, we examine:
- Keyword use
- Account structure
- Bid / budget management
- Ad performance / text relevancy
- Click through rate
- CPA performance
- Missed opportunities
- Account settings
- Device targeting
- Conversion tracking
- Landing pages
- Quality Score
- Google Shopping Campaigns
- Remarketing / Display Campaigns
So, what’s the catch?
There isn’t one! We’re passionate about Google AdWords and want to ensure that businesses are using it in the correct way.
Simply request your free, no obligation account review today and we’ll provide recommendations as to how your approach to paid advertising can be improved.