Mobile has quickly become a fundamental aspect of any organisation’s digital strategy. With over 80% of internet users now owning a smartphone, and more than 50% of internet traffic being driven from mobile devices, it is paramount that users are afforded a superior digital experience no matter how they’re connecting with you online.
Taking insights from the strategy and planning phase of a project, we identify how best to provide your audience with the content and experience they require when using a mobile device.
We’ve developed responsive websites for clients in every sector, from sport to leisure to retail to tourism. Responsive design is an ideal way of ensuring that your website appears as ‘best-fit’ on many different device types, with this elegant solution resizing and reorganising content for different screen dimensions based on set rules.
Dedicated mobile sites
While responsive design resizes the way in which your website’s content can be viewed across different devices, standalone mobile sites can be used if you wish to provide users with a completely different experience from that of your main website. This could include delivering alternative content in a different structure, in line with the experience you want individuals to enjoy on-the-move.
Apps are great for delivering a mobile experience straight to your users; they’re also fantastic for developing a direct marketing channel and ensuring you a visible to your audience at all times. Having developed mobile apps for the likes of Edinburgh Zoo, Everton Football Club and Chester Racecourse, we have a thorough understanding of how to translate mobile requirements into innovative, user-friendly solutions.