There’s so much emphasis placed on pure, quality content by search engines nowadays that it is no longer something that organisations can choose to ignore. Search engines favour interesting, content-rich websites, relevant to the needs of users. But in order to maintain a successful search presence, you’ll need to ensure you have the correct content, and the correct content marketing strategy, in place.
SEO and content marketing go hand-in-hand. Without quality content, your website will not rank. Without an effective SEO campaign, your quality content will not be seen by the right audiences. The content marketing strategies we devise can have a real positive impact on your website’s visibility across the major search engines.
What do our content marketing services include?
We conduct a full content audit to assess what’s working and what isn’t. This includes a gap analysis to identify missed opportunities, and keyword research to better understand how you (and your competitors) are ranking. We determine the recommendations and actions required to improve your content and the strategy you may have in place.
We tailor your content to ensure it sits in line with both our key findings and the organic search guidelines defined by the major search engines. An effective content marketing strategy will only enhance already-effective SEO campaigns, thus paving the way for greater visibility and long-term success.